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+ Opportunity-The Franchise
+ Getting Started
+ The Franchise Process
+ A System for Success
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A SYSTEM FOR SUCCESS



Our success is based on three fundamental principles:

1. Selecting the best FAIR TRADE beans.

2. Roasting our beans to perfection.

3. Serving those finely roasted beans under the exact conditions that Twiggs’ founder, Jennifer Twigg, has developed over the last 15 years.


As a franchise partner, you will benefit from our rigorous selection and roasting process.


Training
We provide comprehensive training before and during your grand opening and will provide ongoing training and education in many forms long after you’ve served your first espresso.  Our passion is coffee and we serve Twiggs with uncompromising pride and enthusiasm.  You will too.


Systems and Controls
Processes and procedures go a long way towards making sure things run smoothly.  We provide you with tools, training, and context to help you measure your business’ progress and efficiency so you can manage it properly.


Real Estate
We share real estate resources with our portfolio of complementary concepts.  Because we represent a wide range of concepts, each with its own demographics, store footprints, and flexible design requirements, landlords call us first – and we bring energy and flexibility to their developments.  This translates to superior locations for our franchise partners.


Marketing and PR
Current category leaders built their brands through aggressive PR and in-store marketing efforts. Imagine what we can accomplish taking a progressive and bold approach to promoting something even the category leader doesn’t have…Real Coffee Roasters.







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